The Piercing Urge – Figma to shopify
Shopify
Project Overview
Premium Shopify eCommerce store for body piercing jewellery with modern UX, fast performance, and conversion-focused design.
Premium Figma-to-Shopify Transformation for Australia’s Elite Piercing Brand
The Piercing Urge is a high-end body piercing brand based in Australia, renowned for offering medical-grade jewellery and professional expertise. This project involved a complete Figma-to-Shopify conversion, focusing on a premium UI/UX that mirrors their 30-year legacy of quality.
We developed a fully customized Shopify eCommerce store optimized for performance and conversion. The site features curated jewellery collections and a seamless booking interface for piercing services, ensuring a sophisticated shopping journey for customers globally.
Results at a Glance
Project Screenshots
All screenshots taken from the live production environment. Click any image to expand.
Technology Stack
Shopify Plus
Liquid
HTML5
CSS3
JavaScript
jQuery
Before vs After
| Metric | Before | After |
|---|---|---|
| Page Speed | 45 | 95 |
| Conversion Rate | 2.1% | 3.5% |
| Mobile Performance | 50 | 90 |
| User Engagement | 40% | 70% |
Project Timeline
Technical SEO audit, migration mapping, and UX strategy development.
Figma design phase focused on premium luxury aesthetics and mobile-first layouts.
Shopify Plus theme development using Liquid, Tailwind CSS, and optimized JS.
Performance testing, data migration integrity checks, and live deployment.
Jay delivered our Shopify Plus migration flawlessly. Zero downtime, full data integrity, and the new store converted 3x better from day one.
