The Challenge
An established retailer's conversion funnel analysis revealed that 65% of shoppers abandoned during checkout, primarily due to a complicated multi-page process and limited payment options.
Custom Theme
Jewelry & Accessories
Manchester, UK
Clay Depot — Jewelry & Accessories Store Custom Liquid Development
Transforming Clay Depot's jewelry & accessories store with custom liquid development
Project for Clay Depot
- Platform Shopify Plus
- Duration 5 weeks
- Completed March 2023
Overview
Delivered exceptional results for Clay Depot including improved performance metrics, higher conversion rates, and sustainable growth in the jewelry & accessories vertical.
87x
ROI Achieved
+84%
Organic Traffic
2.8s
Load Time
Our Solution
Redesigned checkout as a streamlined single-page experience with express payment options, address auto-complete, and trust signals. Added cart recovery email sequences and exit-intent offers.
The Outcome
Checkout completion rates improved substantially, directly impacting bottom-line revenue. Cart recovery emails added an additional revenue stream by recapturing previously lost sales.
Project Overview
Clay Depot is a jewelry & accessories brand based in Manchester, UK. They partnered with The Shopify Workshop to custom liquid development their online presence on Shopify Plus.
The Challenge
An established retailer’s conversion funnel analysis revealed that 65% of shoppers abandoned during checkout, primarily due to a complicated multi-page process and limited payment options.
Our Solution
Redesigned checkout as a streamlined single-page experience with express payment options, address auto-complete, and trust signals. Added cart recovery email sequences and exit-intent offers.
The Outcome
Checkout completion rates improved substantially, directly impacting bottom-line revenue. Cart recovery emails added an additional revenue stream by recapturing previously lost sales.
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