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Paid Media Experts

ROI-Focused PPC Campaigns {That Scale Revenue.}

Maximise your return on ad spend with expertly managed pay-per-click campaigns. We handle everything from keyword research and audience targeting to ad creative and bid optimisation — across Google, Meta, and beyond.

4.2x Avg ROAS
$5M+ Managed
35% Lower CPA
4.2x ROAS
35% Lower CPA

Why PPC for Ecommerce?

Predictable Revenue at Scale

Pay-per-click advertising delivers what organic channels simply cannot: immediate, scalable, and measurable revenue. While SEO builds compounding value over months, paid media puts your products in front of high-intent buyers from day one, giving you full control over volume and velocity.

The challenge, of course, is profitability. Anyone can spend money on ads — the real skill lies in turning every pound into three, four, or five pounds of revenue. That demands rigorous audience segmentation, relentless creative testing, and data-driven bid strategies that evolve daily.

Our paid media team has managed millions in ecommerce ad spend across Google, Meta, TikTok, and Pinterest. We bring the strategic thinking, technical precision, and creative instinct needed to turn your ad budget into a genuine growth engine.

Google Ads

Search, Shopping, and Performance Max

Meta Ads

Facebook and Instagram campaigns

Audience Targeting

Lookalike and retargeting segments

ROAS Tracking

Multi-touch attribution modelling

What's Included in Our PPC Management

Six core capabilities that drive profitable, scalable paid media campaigns

Google Ads Management

Search, Shopping, Display, and Performance Max campaigns optimised for maximum return on ad spend. We structure accounts for scalability and maintain granular control over every keyword and bid.

Meta Ads (Facebook & Instagram)

Full-funnel campaigns from cold prospecting to warm retargeting, leveraging dynamic product ads, lookalike audiences, and creative storytelling to turn scrollers into loyal customers.

Advanced Audience Targeting

Custom audiences, lookalikes, interest-based targeting, and retargeting strategies engineered to reach precisely the right people at precisely the right moment in their buying journey.

Ad Creative & Copywriting

Scroll-stopping visuals and persuasive copy designed for each platform's best practices and your brand voice. Every asset is crafted to capture attention, communicate value, and drive clicks.

Conversion Tracking & Attribution

Pixel setup, server-side tracking, and multi-touch attribution to understand the true value of every click. We ensure your data is accurate so every optimisation decision is grounded in reality.

Transparent Reporting

Weekly performance summaries and monthly deep-dives with clear ROAS, CPA, and revenue metrics. No vanity numbers — just the data that matters, presented in plain language your team can act on.

How We Work

A structured six-phase approach that turns ad spend into predictable revenue

01

Account Audit

We review existing ad accounts, identify wasted spend, and uncover missed opportunities. Starting fresh? We benchmark competitors instead.

02

Strategy & Targeting

Audience research, competitor analysis, and keyword mapping inform a comprehensive strategy with defined segments, funnel stages, and budget allocation.

03

Campaign Build

Ad groups, targeting parameters, bids, and budgets are configured. Structures are designed for scalability and clarity from day one.

04

Creative Production

Ad visuals, video content, and copy variants are created and A/B tested. Every asset resonates with your audience and stands out.

05

Launch & Optimise

Campaigns go live with daily monitoring. Bids, budgets, and targeting adjust in real-time. We cut underperformers and scale winners fast.

06

Scale & Report

Winning campaigns are scaled methodically. Weekly and monthly reports track ROAS, CPA, revenue, and growth with full transparency.

Results That Speak for Themselves

Real campaign outcomes from real ecommerce brands we manage

Fitness & Sportswear

Google Shopping & Performance Max

Home Decor

Meta Ads Full-Funnel Strategy

Fashion Retail

Multi-Platform Campaign Management

ROI-focused Google Ads, Meta Ads, and social media campaigns managed to maximise your return on ad spend and minimise waste across all channels.

Frequently Asked Questions

Everything you need to know before launching your paid media campaigns

Both platforms serve different purposes in the customer journey. Google Shopping and Search Ads capture high-intent traffic from people actively looking for your products. Meta excels at brand awareness, product discovery, and remarketing to warm audiences. Most successful ecommerce stores use both in tandem. We analyse your products, margins, and audience to recommend the optimal channel mix and budget split.

We recommend a minimum monthly ad spend that allows for meaningful testing and data collection — the exact amount depends on your market, competition, and product margins. Starting too low can produce inconclusive data, while overspending before optimisation wastes budget. Our management fees are always separate from your ad spend, so you have complete transparency on where every pound goes.

Unlike SEO, PPC delivers immediate traffic from the moment campaigns go live. You can expect initial performance data within one to two weeks. However, campaigns typically reach optimal performance within four to six weeks of testing, creative iteration, and bid refinement. We use this learning phase strategically, gathering the data needed to scale profitably.

You receive weekly summary emails highlighting key metrics, spend, and optimisations made. Monthly, we deliver a detailed report covering ROAS, CPA, revenue, impressions, clicks, and conversion data alongside strategic commentary and next steps. You also have access to a live dashboard for real-time monitoring. No vanity metrics — just the numbers that drive real business decisions.

We recommend a three-month minimum engagement to allow proper testing, data gathering, and optimisation. This gives us enough runway to move past the learning phase and deliver meaningful, data-backed results. After the initial period, we work on a flexible month-to-month basis. There are no long-term lock-ins — we earn your continued business through performance, not contracts.

PPC Services We Manage

Expert paid advertising management across every major platform

Shopify Google Ads Management

Expert Google Ads management including Search, Shopping, Display, and Performance Max campaigns for Shopify stores.

Google Shopping Ads for Shopify

Optimised product feed management and Shopping campaign structure to maximise visibility and ROAS.

Facebook Ads for Ecommerce

High-converting Facebook and Instagram ad campaigns with lookalike audiences and dynamic product retargeting.

TikTok Ads for Shopify

Creative-first TikTok advertising strategies that reach younger demographics and drive impulse purchases.

Ecommerce Retargeting Campaigns

Multi-platform retargeting to re-engage visitors who browsed but didn't buy, using dynamic product ads.

PPC Audit & Optimisation

Comprehensive audit of existing paid campaigns to eliminate wasted spend and improve return on ad investment.

Ready to Scale Your Paid Campaigns?

Get a free PPC audit and discover how much more revenue your ad budget could be generating.

Interested in PPC Management?

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PPC Management
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