The Challenge
A rapidly growing brand needed to migrate from WooCommerce to Shopify Plus without losing SEO equity or disrupting ongoing sales. Their product catalog included over 5,000 SKUs with complex variant structures.
Store Migration
Art & Crafts
London, UK
Echo Central — Art & Crafts Store Shopify Plus Migration
Transforming Echo Central's art & crafts store with shopify plus migration
Project for Echo Central
- Platform Shopify Plus
- Duration 14 weeks
- Completed August 2023
Overview
Delivered exceptional results for Echo Central including improved performance metrics, higher conversion rates, and sustainable growth in the art & crafts vertical.
+21%
Conversion Rate
-20%
Bounce Rate
+19%
Avg Order Value
Our Solution
Executed a phased migration strategy with parallel running of both platforms. Used automated data migration scripts for products, customers, and historical orders while implementing 301 redirects for all indexed URLs.
The Outcome
The migration was completed ahead of schedule with no SEO ranking drops. All 5,000+ products were transferred with intact variant data, and organic traffic continued to grow post-migration.
Project Overview
Echo Central is a art & crafts brand based in London, UK. They partnered with The Shopify Workshop to shopify plus migration their online presence on Shopify Plus.
The Challenge
A rapidly growing brand needed to migrate from WooCommerce to Shopify Plus without losing SEO equity or disrupting ongoing sales. Their product catalog included over 5,000 SKUs with complex variant structures.
Our Solution
Executed a phased migration strategy with parallel running of both platforms. Used automated data migration scripts for products, customers, and historical orders while implementing 301 redirects for all indexed URLs.
The Outcome
The migration was completed ahead of schedule with no SEO ranking drops. All 5,000+ products were transferred with intact variant data, and organic traffic continued to grow post-migration.
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