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Store Migration Beauty & Cosmetics London, UK

Luxe Shop — Beauty & Cosmetics Store Shopify Plus Migration

Transforming Luxe Shop's beauty & cosmetics store with shopify plus migration

Project for Luxe Shop
  • Platform Shopify Plus
  • Duration 8 weeks
  • Completed February 2023
Luxe Shop — Beauty & Cosmetics Store Shopify Plus Migration
Overview

Delivered exceptional results for Luxe Shop including improved performance metrics, higher conversion rates, and sustainable growth in the beauty & cosmetics vertical.

+69% Conversion Rate
-68% Bounce Rate
+67% Avg Order Value

The Challenge

A rapidly growing brand needed to migrate from WooCommerce to Shopify Plus without losing SEO equity or disrupting ongoing sales. Their product catalog included over 5,000 SKUs with complex variant structures.

Our Solution

Executed a phased migration strategy with parallel running of both platforms. Used automated data migration scripts for products, customers, and historical orders while implementing 301 redirects for all indexed URLs.

The Outcome

The migration was completed ahead of schedule with no SEO ranking drops. All 5,000+ products were transferred with intact variant data, and organic traffic continued to grow post-migration.

Project Overview

Luxe Shop is a beauty & cosmetics brand based in London, UK. They partnered with The Shopify Workshop to shopify plus migration their online presence on Shopify Plus.

The Challenge

A rapidly growing brand needed to migrate from WooCommerce to Shopify Plus without losing SEO equity or disrupting ongoing sales. Their product catalog included over 5,000 SKUs with complex variant structures.

Our Solution

Executed a phased migration strategy with parallel running of both platforms. Used automated data migration scripts for products, customers, and historical orders while implementing 301 redirects for all indexed URLs.

The Outcome

The migration was completed ahead of schedule with no SEO ranking drops. All 5,000+ products were transferred with intact variant data, and organic traffic continued to grow post-migration.

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