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E-commerce Store Consumer Electronics Manchester, UK

TechGear Electronics: PageSpeed 34 to 96 — Performance Overhaul

From painfully slow to lightning fast — a complete performance transformation.

Project for TechGear Electronics
  • Platform Shopify
  • Duration 3 weeks
  • Completed March 2025
Overview

Mobile PageSpeed jumped from 34 to 96. Load time dropped from 8.2 seconds to 1.6 seconds. The improvement directly impacted business metrics with a 22% sales increase in the following quarter.

96 PageSpeed Score
1.6s Load Time
-62% Bounce Rate
+22% Sales Increase

The Challenge

TechGear had a catalog of 8,000+ products with high-resolution images. Their store took 8+ seconds to load on mobile, resulting in a 72% bounce rate and poor search rankings.

Multiple agencies had attempted optimization with minimal results. The client was considering a complete platform switch.

Our Solution

We conducted a comprehensive performance audit identifying 47 optimization opportunities across theme code, images, apps, and third-party scripts.

Our approach was systematic: we removed 6 redundant apps, refactored the theme's JavaScript from 890KB to 180KB, implemented responsive image loading with Shopify's CDN transforms, and set up lazy loading for below-fold content.

A comprehensive speed optimization project that transformed a sluggish electronics store into one of the fastest Shopify stores in its category.

PageSpeed went from 34 to 96. Multiple agencies told us to just accept slow speeds with our catalog size. The Shopify Workshop proved them wrong.
D David Chen CTO, TechGear Electronics

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