The Challenge
The company's previous developer had built a heavily customized theme that was impossible to maintain, update, or extend without breaking existing functionality.
Performance Optimization
Electronics & Tech
Stockholm, Sweden
Urban Works — Electronics & Tech Store Brand Identity
Transforming Urban Works's electronics & tech store with brand identity
Project for Urban Works
- Platform Shopify Plus
- Duration 16 weeks
- Completed September 2026
Overview
Delivered exceptional results for Urban Works including improved performance metrics, higher conversion rates, and sustainable growth in the electronics & tech vertical.
61x
ROI Achieved
+58%
Organic Traffic
2.2s
Load Time
Our Solution
Rebuilt the store on Shopify 2.0 architecture with clean, documented section-based code. Created a component library that the client's team could use to build new pages without developer assistance.
The Outcome
The client's team can now build and modify pages independently, reducing ongoing development costs. The clean codebase has also improved page load performance and SEO rankings.
Project Overview
Urban Works is a electronics & tech brand based in Stockholm, Sweden. They partnered with The Shopify Workshop to brand identity their online presence on Shopify Plus.
The Challenge
The company’s previous developer had built a heavily customized theme that was impossible to maintain, update, or extend without breaking existing functionality.
Our Solution
Rebuilt the store on Shopify 2.0 architecture with clean, documented section-based code. Created a component library that the client’s team could use to build new pages without developer assistance.
The Outcome
The client’s team can now build and modify pages independently, reducing ongoing development costs. The clean codebase has also improved page load performance and SEO rankings.
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Email Signups
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