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Store Migration Food & Beverage Birmingham, UK

Artisan Spice Market: Seamless Migration from Magento to Shopify

A complex Magento-to-Shopify migration executed with zero data loss.

Project for Artisan Spice Market
  • Platform Shopify Plus
  • Duration 8 weeks
  • Completed November 2024
Overview

The migration was completed with zero data loss and zero downtime using a DNS-switch strategy. Organic search rankings not only were preserved but improved by 15% within three months.

12,000 Products Migrated
+15% SEO Improvement
0s Downtime

The Challenge

Artisan Spice Market had been on Magento 1.9 for five years and needed to migrate urgently as security support ended. Their store had 12,000 SKUs with complex variant structures, subscription products, and a sophisticated customer loyalty program.

The biggest concern was preserving their strong organic search rankings, which drove 60% of their revenue.

Our Solution

We developed a comprehensive migration plan with three phases: data migration, theme development, and SEO preservation. We built custom migration scripts to handle their complex product variants and subscription data.

Every URL was mapped to its Shopify equivalent with 301 redirects. We migrated all structured data markup and ensured consistent canonical URL patterns.

How we migrated 12,000 products, 5 years of order history, and 45,000 customers from Magento to Shopify without losing a single data point or SEO ranking.

Moving 12,000 products and 5 years of history sounded terrifying. The Shopify Workshop handled everything flawlessly.
P Priya Sharma Operations Manager, Artisan Spice Market

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