The Challenge
The existing store had no consistent brand identity across digital touchpoints. Product photography varied in quality, and the user experience felt disjointed compared to competitors.
Headless Commerce
Baby & Kids
Cape Town, South Africa
Moss Avenue — Baby & Kids Store Headless Commerce
Transforming Moss Avenue's baby & kids store with headless commerce
Project for Moss Avenue
- Platform Shopify Plus
- Duration 4 weeks
- Completed February 2026
Overview
Delivered exceptional results for Moss Avenue including improved performance metrics, higher conversion rates, and sustainable growth in the baby & kids vertical.
+71%
Conversion Rate
-70%
Bounce Rate
+69%
Avg Order Value
Our Solution
Conducted a comprehensive brand audit and redesigned the storefront with consistent typography, color systems, and photography guidelines. Built custom product page layouts that elevated the brand narrative.
The Outcome
The refreshed brand identity generated positive customer feedback and media coverage. Average session duration increased as visitors engaged more deeply with the improved product storytelling.
Project Overview
Moss Avenue is a baby & kids brand based in Cape Town, South Africa. They partnered with The Shopify Workshop to headless commerce their online presence on Shopify Plus.
The Challenge
The existing store had no consistent brand identity across digital touchpoints. Product photography varied in quality, and the user experience felt disjointed compared to competitors.
Our Solution
Conducted a comprehensive brand audit and redesigned the storefront with consistent typography, color systems, and photography guidelines. Built custom product page layouts that elevated the brand narrative.
The Outcome
The refreshed brand identity generated positive customer feedback and media coverage. Average session duration increased as visitors engaged more deeply with the improved product storytelling.
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