The Challenge
After a viral product launch, the client's site crashed repeatedly under traffic spikes. They needed infrastructure that could handle sudden demand surges without downtime.
Mobile Optimization
Office Supplies
Tokyo, Japan
Dune Threads — Office Supplies Store Mobile-First Redesign
Transforming Dune Threads's office supplies store with mobile-first redesign
Project for Dune Threads
- Platform Shopify
- Duration 3 weeks
- Completed April 2026
Overview
Delivered exceptional results for Dune Threads including improved performance metrics, higher conversion rates, and sustainable growth in the office supplies vertical.
+97%
Mobile Revenue
+87%
Customer Retention
-87%
Cart Abandonment
Our Solution
Migrated to Shopify Plus with auto-scaling infrastructure. Implemented queue-based checkout for flash sales, optimized database queries, and set up global CDN distribution for consistent performance.
The Outcome
The platform successfully handled multiple traffic surges without any downtime. The queue-based checkout system maintained a smooth experience even during flash sales with thousands of concurrent users.
Project Overview
Dune Threads is a office supplies brand based in Tokyo, Japan. They partnered with The Shopify Workshop to mobile-first redesign their online presence on Shopify.
The Challenge
After a viral product launch, the client’s site crashed repeatedly under traffic spikes. They needed infrastructure that could handle sudden demand surges without downtime.
Our Solution
Migrated to Shopify Plus with auto-scaling infrastructure. Implemented queue-based checkout for flash sales, optimized database queries, and set up global CDN distribution for consistent performance.
The Outcome
The platform successfully handled multiple traffic surges without any downtime. The queue-based checkout system maintained a smooth experience even during flash sales with thousands of concurrent users.
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