The Challenge
The existing store had no consistent brand identity across digital touchpoints. Product photography varied in quality, and the user experience felt disjointed compared to competitors.
Headless Commerce
Electronics & Tech
Dubai, UAE
Urban Works — Electronics & Tech Store Headless Commerce
Transforming Urban Works's electronics & tech store with headless commerce
Project for Urban Works
- Platform Shopify Plus
- Duration 14 weeks
- Completed May 2026
Overview
Delivered exceptional results for Urban Works including improved performance metrics, higher conversion rates, and sustainable growth in the electronics & tech vertical.
+20%
Sales Growth
+100K
Monthly Visitors
+92%
Email Signups
Our Solution
Conducted a comprehensive brand audit and redesigned the storefront with consistent typography, color systems, and photography guidelines. Built custom product page layouts that elevated the brand narrative.
The Outcome
The refreshed brand identity generated positive customer feedback and media coverage. Average session duration increased as visitors engaged more deeply with the improved product storytelling.
Project Overview
Urban Works is a electronics & tech brand based in Dubai, UAE. They partnered with The Shopify Workshop to headless commerce their online presence on Shopify Plus.
The Challenge
The existing store had no consistent brand identity across digital touchpoints. Product photography varied in quality, and the user experience felt disjointed compared to competitors.
Our Solution
Conducted a comprehensive brand audit and redesigned the storefront with consistent typography, color systems, and photography guidelines. Built custom product page layouts that elevated the brand narrative.
The Outcome
The refreshed brand identity generated positive customer feedback and media coverage. Average session duration increased as visitors engaged more deeply with the improved product storytelling.
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