The Challenge
The brand had strong social media presence but poor website performance. Instagram traffic was bouncing at 78% because the landing pages didn't match the polished social aesthetic.
Transforming Gilt Gear's travel accessories store with b2b wholesale portal
Delivered exceptional results for Gilt Gear including improved performance metrics, higher conversion rates, and sustainable growth in the travel accessories vertical.
The brand had strong social media presence but poor website performance. Instagram traffic was bouncing at 78% because the landing pages didn't match the polished social aesthetic.
Created dedicated social landing pages with consistent visual styling, fast-loading product cards, and streamlined add-to-cart flows. Implemented dynamic UTM tracking for ROI measurement.
Social media traffic conversion rates improved dramatically, and the cost per acquisition from paid social campaigns decreased. The brand now consistently drives profitable traffic from Instagram.
Gilt Gear is a travel accessories brand based in Paris, France. They partnered with The Shopify Workshop to b2b wholesale portal their online presence on Shopify Plus.
The brand had strong social media presence but poor website performance. Instagram traffic was bouncing at 78% because the landing pages didn’t match the polished social aesthetic.
Created dedicated social landing pages with consistent visual styling, fast-loading product cards, and streamlined add-to-cart flows. Implemented dynamic UTM tracking for ROI measurement.
Social media traffic conversion rates improved dramatically, and the cost per acquisition from paid social campaigns decreased. The brand now consistently drives profitable traffic from Instagram.
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