The Challenge
With over 80% mobile traffic, the brand's desktop-first theme was causing high bounce rates and missed revenue. The checkout process required too many steps on smaller screens.
App Integration
Travel Accessories
Auckland, New Zealand
Gilt Gear — Travel Accessories Store Theme Development
Transforming Gilt Gear's travel accessories store with theme development
Project for Gilt Gear
- Platform Shopify
- Duration 3 weeks
- Completed July 2025
Overview
Delivered exceptional results for Gilt Gear including improved performance metrics, higher conversion rates, and sustainable growth in the travel accessories vertical.
+51%
Revenue Growth
2.4s
Page Load Time
+36%
Conversion Rate
Our Solution
Redesigned the entire storefront with a mobile-first approach using responsive Liquid templates and touch-optimized navigation. Streamlined checkout to a single-page experience with accelerated payment methods.
The Outcome
Mobile conversion rates improved dramatically, and the streamlined checkout process reduced cart abandonment. Overall revenue from mobile devices saw substantial growth quarter over quarter.
Project Overview
Gilt Gear is a travel accessories brand based in Auckland, New Zealand. They partnered with The Shopify Workshop to theme development their online presence on Shopify.
The Challenge
With over 80% mobile traffic, the brand’s desktop-first theme was causing high bounce rates and missed revenue. The checkout process required too many steps on smaller screens.
Our Solution
Redesigned the entire storefront with a mobile-first approach using responsive Liquid templates and touch-optimized navigation. Streamlined checkout to a single-page experience with accelerated payment methods.
The Outcome
Mobile conversion rates improved dramatically, and the streamlined checkout process reduced cart abandonment. Overall revenue from mobile devices saw substantial growth quarter over quarter.
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Conversion Rate
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