The Challenge
The brand had strong social media presence but poor website performance. Instagram traffic was bouncing at 78% because the landing pages didn't match the polished social aesthetic.
B2B Portal
Pet Supplies
Paris, France
Iris Direct — Pet Supplies Store B2B Wholesale Portal
Transforming Iris Direct's pet supplies store with b2b wholesale portal
Project for Iris Direct
- Platform Shopify Plus
- Duration 10 weeks
- Completed September 2025
Overview
Delivered exceptional results for Iris Direct including improved performance metrics, higher conversion rates, and sustainable growth in the pet supplies vertical.
57x
ROI Achieved
+54%
Organic Traffic
1.4s
Load Time
Our Solution
Created dedicated social landing pages with consistent visual styling, fast-loading product cards, and streamlined add-to-cart flows. Implemented dynamic UTM tracking for ROI measurement.
The Outcome
Social media traffic conversion rates improved dramatically, and the cost per acquisition from paid social campaigns decreased. The brand now consistently drives profitable traffic from Instagram.
Project Overview
Iris Direct is a pet supplies brand based in Paris, France. They partnered with The Shopify Workshop to b2b wholesale portal their online presence on Shopify Plus.
The Challenge
The brand had strong social media presence but poor website performance. Instagram traffic was bouncing at 78% because the landing pages didn’t match the polished social aesthetic.
Our Solution
Created dedicated social landing pages with consistent visual styling, fast-loading product cards, and streamlined add-to-cart flows. Implemented dynamic UTM tracking for ROI measurement.
The Outcome
Social media traffic conversion rates improved dramatically, and the cost per acquisition from paid social campaigns decreased. The brand now consistently drives profitable traffic from Instagram.
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