The Challenge
An established retailer's conversion funnel analysis revealed that 65% of shoppers abandoned during checkout, primarily due to a complicated multi-page process and limited payment options.
Custom Theme
Art & Crafts
Los Angeles, USA
Lume Style — Art & Crafts Store Custom Liquid Development
Transforming Lume Style's art & crafts store with custom liquid development
Project for Lume Style
- Platform Shopify Plus
- Duration 10 weeks
- Completed December 2023
Overview
Delivered exceptional results for Lume Style including improved performance metrics, higher conversion rates, and sustainable growth in the art & crafts vertical.
+$63K
Monthly Revenue
+66%
Page Speed Score
+68%
Repeat Customers
Our Solution
Redesigned checkout as a streamlined single-page experience with express payment options, address auto-complete, and trust signals. Added cart recovery email sequences and exit-intent offers.
The Outcome
Checkout completion rates improved substantially, directly impacting bottom-line revenue. Cart recovery emails added an additional revenue stream by recapturing previously lost sales.
Project Overview
Lume Style is a art & crafts brand based in Los Angeles, USA. They partnered with The Shopify Workshop to custom liquid development their online presence on Shopify Plus.
The Challenge
An established retailer’s conversion funnel analysis revealed that 65% of shoppers abandoned during checkout, primarily due to a complicated multi-page process and limited payment options.
Our Solution
Redesigned checkout as a streamlined single-page experience with express payment options, address auto-complete, and trust signals. Added cart recovery email sequences and exit-intent offers.
The Outcome
Checkout completion rates improved substantially, directly impacting bottom-line revenue. Cart recovery emails added an additional revenue stream by recapturing previously lost sales.
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