The Challenge
After a viral product launch, the client's site crashed repeatedly under traffic spikes. They needed infrastructure that could handle sudden demand surges without downtime.
Mobile Optimization
Baby & Kids
Tokyo, Japan
Moss Avenue — Baby & Kids Store Mobile-First Redesign
Transforming Moss Avenue's baby & kids store with mobile-first redesign
Project for Moss Avenue
- Platform Shopify
- Duration 12 weeks
- Completed October 2026
Overview
Delivered exceptional results for Moss Avenue including improved performance metrics, higher conversion rates, and sustainable growth in the baby & kids vertical.
+59%
Mobile Revenue
+49%
Customer Retention
-49%
Cart Abandonment
Our Solution
Migrated to Shopify Plus with auto-scaling infrastructure. Implemented queue-based checkout for flash sales, optimized database queries, and set up global CDN distribution for consistent performance.
The Outcome
The platform successfully handled multiple traffic surges without any downtime. The queue-based checkout system maintained a smooth experience even during flash sales with thousands of concurrent users.
Project Overview
Moss Avenue is a baby & kids brand based in Tokyo, Japan. They partnered with The Shopify Workshop to mobile-first redesign their online presence on Shopify.
The Challenge
After a viral product launch, the client’s site crashed repeatedly under traffic spikes. They needed infrastructure that could handle sudden demand surges without downtime.
Our Solution
Migrated to Shopify Plus with auto-scaling infrastructure. Implemented queue-based checkout for flash sales, optimized database queries, and set up global CDN distribution for consistent performance.
The Outcome
The platform successfully handled multiple traffic surges without any downtime. The queue-based checkout system maintained a smooth experience even during flash sales with thousands of concurrent users.
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