The Challenge
An established retailer's conversion funnel analysis revealed that 65% of shoppers abandoned during checkout, primarily due to a complicated multi-page process and limited payment options.
E-commerce Store
Musical Instruments
Manchester, UK
Rune Goods — Musical Instruments Store Custom Liquid Development
Transforming Rune Goods's musical instruments store with custom liquid development
Project for Rune Goods
- Platform Shopify Plus
- Duration 16 weeks
- Completed September 2023
Overview
Delivered exceptional results for Rune Goods including improved performance metrics, higher conversion rates, and sustainable growth in the musical instruments vertical.
49x
ROI Achieved
+46%
Organic Traffic
1.8s
Load Time
Our Solution
Redesigned checkout as a streamlined single-page experience with express payment options, address auto-complete, and trust signals. Added cart recovery email sequences and exit-intent offers.
The Outcome
Checkout completion rates improved substantially, directly impacting bottom-line revenue. Cart recovery emails added an additional revenue stream by recapturing previously lost sales.
Project Overview
Rune Goods is a musical instruments brand based in Manchester, UK. They partnered with The Shopify Workshop to custom liquid development their online presence on Shopify Plus.
The Challenge
An established retailer’s conversion funnel analysis revealed that 65% of shoppers abandoned during checkout, primarily due to a complicated multi-page process and limited payment options.
Our Solution
Redesigned checkout as a streamlined single-page experience with express payment options, address auto-complete, and trust signals. Added cart recovery email sequences and exit-intent offers.
The Outcome
Checkout completion rates improved substantially, directly impacting bottom-line revenue. Cart recovery emails added an additional revenue stream by recapturing previously lost sales.
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