The Challenge
The client was operating on an outdated platform with slow page loads, poor mobile experience, and declining conversion rates. Their existing store could not handle peak traffic during seasonal sales events.
E-commerce Store
Home & Furniture
Milan, Italy
Wren Exchange — Home & Furniture Store Custom Theme Development
Transforming Wren Exchange's home & furniture store with custom theme development
Project for Wren Exchange
- Platform Shopify
- Duration 12 weeks
- Completed October 2022
Overview
Delivered exceptional results for Wren Exchange including improved performance metrics, higher conversion rates, and sustainable growth in the home & furniture vertical.
+53%
Mobile Revenue
+43%
Customer Retention
-43%
Cart Abandonment
Our Solution
We built a custom Shopify 2.0 theme from scratch with modular sections, optimized asset loading, and lazy image rendering. Implemented aggressive caching strategies and CDN configuration for sub-2-second page loads.
The Outcome
The new store achieved a 95+ Google PageSpeed score and processed record sales during the next seasonal event with zero downtime. Monthly revenue increased significantly within the first quarter.
Project Overview
Wren Exchange is a home & furniture brand based in Milan, Italy. They partnered with The Shopify Workshop to custom theme development their online presence on Shopify.
The Challenge
The client was operating on an outdated platform with slow page loads, poor mobile experience, and declining conversion rates. Their existing store could not handle peak traffic during seasonal sales events.
Our Solution
We built a custom Shopify 2.0 theme from scratch with modular sections, optimized asset loading, and lazy image rendering. Implemented aggressive caching strategies and CDN configuration for sub-2-second page loads.
The Outcome
The new store achieved a 95+ Google PageSpeed score and processed record sales during the next seasonal event with zero downtime. Monthly revenue increased significantly within the first quarter.
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