Launch With Confidence
A successful launch requires dozens of details to be right. Missing even one — a payment gateway misconfiguration, a broken checkout, or an SEO mistake — can cost you sales from day one. Our development team uses this checklist on every client launch.
Products and Catalogue (1-15)
- All products have titles, descriptions, and images
- Product descriptions are unique and benefit-focused
- All images are optimised (WebP, compressed, proper dimensions)
- Alt text written for all product images
- Product variants set up correctly (size, colour, etc.)
- Pricing is correct including any tax configuration
- Inventory tracking enabled and stock levels accurate
- SKU numbers assigned to all products/variants
- Collections created and products properly categorised
- Product weight set for shipping calculation
- Metafields populated for any custom data
- Product SEO fields completed (title, description, URL)
- Related products and cross-sells configured
- Product reviews system installed and tested
- Out-of-stock behaviour configured (hide or show with notification)
Design and Theme (16-30)
- Theme tested across Chrome, Firefox, Safari, and Edge
- Mobile responsiveness verified on real devices
- All pages load under 3 seconds on mobile
- Navigation menus complete and logical
- Footer links working (privacy policy, terms, contact, etc.)
- Logo displays correctly at all breakpoints
- Favicon uploaded and displaying
- 404 page customised with helpful content
- Forms tested (contact, newsletter signup)
- Social media links pointing to correct profiles
- Brand colours consistent across all pages
- Typography readable on all devices
- Hero images and banners sized correctly
- Accessibility tested (keyboard navigation, contrast, alt text)
- Print styles or PDF generation tested if applicable
Checkout and Payments (31-45)
- Payment gateway configured and tested with real transaction
- Test orders placed and refunded successfully
- Guest checkout enabled
- Express checkout options active (Shop Pay, Apple Pay, Google Pay)
- Shipping rates configured for all delivery zones
- Tax settings correct for all selling regions
- Discount codes tested (percentage, fixed amount, free shipping)
- Order confirmation emails sending correctly
- Shipping notification emails configured
- Abandoned cart recovery emails set up and tested
- Return and refund policy linked from checkout
- Terms of service checkbox working if required
- Currency display correct for target markets
- Fraud analysis reviewed for initial orders
- Auto-capture vs manual capture decision made
SEO and Analytics (46-60)
- Google Analytics 4 installed with ecommerce tracking
- Google Search Console verified and sitemap submitted
- Meta Pixel installed and events firing correctly
- Google Ads conversion tracking configured
- All page titles unique and under 60 characters
- Meta descriptions unique and under 155 characters
- URL slugs clean and keyword-optimised
- Structured data (Product, Organization) validated
- Canonical tags properly configured
- 301 redirects in place for any migrated URLs
- Robots.txt reviewed — not blocking important pages
- Image alt text complete across all pages
- Blog content published with internal links
- SEO fundamentals verified using site audit tool
- Hreflang tags correct for international stores
Legal and Operations (61-75)
- Privacy policy published and linked from footer
- Terms of service published
- Cookie consent banner implemented
- Refund/returns policy accessible
- Contact information visible (email, phone, address)
- VAT number displayed if applicable
- SSL certificate active (green padlock)
- Staff accounts configured with appropriate permissions
- Backup email for order notifications set
- Customer service process documented
- Fulfilment workflow tested end-to-end
- Packaging supplies stocked
- Marketing launch campaign ready
- Email marketing welcome sequence configured
- Password page removed and store published
Launching a Shopify store? Let our team handle your launch with comprehensive project management.
