AOV Is the Fastest Path to Profitability
Increasing average order value costs nothing in acquisition — you are extracting more value from existing traffic. A 15% AOV increase with stable conversion rates means 15% more revenue with zero additional marketing spend. Our CRO services systematically increase AOV through tested techniques.
Upselling Strategies
Product Page Upsells
Show premium alternatives alongside standard products. “Upgrade to the Pro version for £20 more” with clear benefit comparisons. Use visual side-by-side comparisons that justify the price difference with tangible features.
Quantity Discounts
Incentivise buying more: “Buy 2, save 10% — Buy 3, save 15%.” Display savings prominently on product pages. This works especially well for consumable products where customers will use multiple units over time.
Size Upgrades
For products with size options (coffee, supplements, cleaning products), highlight the value of larger sizes: “500ml — £15 (3p/ml) vs 1L — £22 (2.2p/ml).” Make the per-unit saving obvious and compelling.
Cross-Selling Strategies
Frequently Bought Together
Show product bundles that customers commonly purchase together. “Complete the look” for fashion, “You’ll also need” for DIY products, or “Pairs well with” for food and drink. Offer a small discount for buying the bundle.
Cart Cross-Sells
Display complementary items in the cart drawer or cart page. These should be low-priced, high-margin add-ons that do not require consideration — screen protectors for phone cases, batteries for electronics, care products for clothing.
Post-Purchase Upsells
After payment, offer one-click additions to the order. Shopify Plus supports this natively through checkout extensibility. The customer has already committed to purchase, making them more receptive to complementary offers.
Product Bundles
Fixed Bundles
Pre-assembled product sets at a discounted price — starter kits, gift sets, seasonal bundles. Create these as dedicated products or use bundle apps for dynamic pricing. Bundles simplify decision-making for customers.
Mix-and-Match Bundles
Let customers build their own bundle from qualifying products. “Pick any 3 for £50” or “Build your own gift box.” Interactive bundle builders create engaging shopping experiences that increase both AOV and satisfaction.
Implementation on Shopify
- Native recommendations: Use Shopify’s product recommendations for basic cross-sells
- Apps: Rebuy, Bold Upsell, or Zipify for advanced upsell flows
- Custom development: Custom solutions for unique bundling and upsell logic
- Theme integration: Our themes include upsell sections in product and cart templates
Testing and Optimisation
A/B test upsell placements, product pairings, discount amounts, and messaging. Track AOV, upsell take rate, and overall revenue impact. Some upsell approaches cannibalise existing sales — measure net revenue lift, not just upsell clicks.
Want higher AOV? Our CRO team designs upselling strategies based on your product data and customer behaviour.
