B2B on Shopify Plus: Native Wholesale Commerce
Shopify Plus now offers native B2B functionality, eliminating the need for third-party wholesale apps or separate wholesale stores. Run both DTC and B2B operations from a single Shopify store with distinct pricing, payment terms, and customer experiences.
Setting Up B2B
Company Accounts
Create company profiles with multiple locations and buyers. Each company can have custom pricing catalogues, payment terms, and order permissions. Buyers log in to see their specific pricing and product availability.
Custom Catalogues
Create product catalogues with wholesale pricing for specific companies or company groups. Set percentage or fixed-amount discounts off retail prices. Control product visibility so B2B customers only see relevant wholesale offerings.
Payment Terms
Offer net payment terms (Net 15, Net 30, Net 60) to trusted wholesale buyers. Shopify tracks payment due dates and sends automated reminders. This is essential for B2B where immediate payment is rarely expected.
B2B-Specific Features
Quantity Rules and Volume Pricing
Set minimum order quantities, case pack sizes, and quantity increments. Implement volume pricing tiers that automatically adjust unit prices based on order quantity. These features mirror the wholesale buying experience.
Quick Order Lists
B2B buyers need efficient reordering. Quick order lists let buyers enter multiple SKUs and quantities rapidly, rather than browsing through product pages. This dramatically reduces order placement time for repeat buyers.
Draft Orders and Quotes
Sales teams can create draft orders for large or complex B2B transactions. Send quotes for approval, negotiate pricing, and convert approved quotes to orders. This workflow supports the consultative B2B sales process.
Theme Considerations for B2B
Your Shopify theme needs to handle both DTC and B2B contexts gracefully. Show appropriate pricing based on customer type, display quantity selectors for wholesale, and adjust the cart experience for bulk orders. Our themes handle this dual-context rendering seamlessly.
Integration with Business Systems
Connect B2B operations with your ERP for automated order processing, inventory management, and invoicing. Our custom integrations sync Shopify B2B data with SAP, NetSuite, QuickBooks, and other business systems in real time.
B2B Marketing Strategy
B2B acquisition differs from DTC. Focus on trade show presence, industry partnerships, LinkedIn outreach, and targeted PPC campaigns. Content marketing with industry-specific insights establishes authority and generates qualified leads through your ecommerce strategy.
Measuring B2B Success
- Customer acquisition cost per wholesale account
- Average order value vs DTC benchmark
- Reorder rate and customer retention
- Time to first order from onboarding
- Payment terms adherence and cash flow impact
Ready to launch B2B on Shopify Plus? Speak with our enterprise commerce team.
