Social Media as a Revenue Channel
Social media is no longer just about brand awareness — it is a direct sales channel. Social commerce sales exceeded $1.2 trillion globally in 2025 and continue to grow. Our digital marketing team builds social strategies that drive both engagement and revenue.
Platform Strategy
Instagram is the primary platform for visually-driven ecommerce brands. Use Instagram Shopping to tag products directly in posts and Stories. Create Reels for discovery (algorithm favours video), carousels for education, and Stories for real-time engagement.
TikTok
TikTok Shop integration enables in-app purchases directly from videos. The algorithm surfaces content based on interest rather than following, making it powerful for reaching new audiences. Create authentic, entertaining content — polished production can actually harm performance on TikTok.
Pinterest users actively plan purchases, making it ideal for home, fashion, wedding, and craft brands. Rich Pins pull product data from your Shopify store. Pinterest content has a much longer shelf life than other platforms — pins can drive traffic for months.
While organic reach has declined, Facebook remains valuable for community building through Groups, local marketing, and serving older demographics. Facebook Shops integrate with your Shopify catalogue for in-platform browsing.
Essential for B2B ecommerce and professional services. Share industry insights, case studies, and thought leadership. Our strategy content performs particularly well on LinkedIn for reaching business decision-makers.
Content Strategy
Content Pillars
Define 4-5 content pillars that align with your brand and resonate with your audience. Examples: product education, behind-the-scenes, customer stories, industry trends, and lifestyle/inspiration. Rotate between pillars for variety.
User-Generated Content
Encourage customers to share their experience with branded hashtags. Repost UGC (with permission) to build community and provide authentic social proof. UGC has 4.5x higher click-through rates than branded content.
Video Content
Video dominates every platform. Create product demos, tutorials, unboxings, and styling guides. Behind-the-scenes content humanises your brand. Short-form video (Reels, TikTok, Shorts) reaches the widest new audiences.
Community Building
Build genuine community, not just follower counts. Respond to comments and DMs promptly. Create exclusive groups for loyal customers. Host live shopping events and Q&A sessions. Community-driven brands enjoy higher retention and word-of-mouth growth.
Social Commerce Integration
Connect your Shopify catalogue with Instagram Shopping, TikTok Shop, Facebook Shops, and Pinterest. Enable in-app checkout where available. Reduce friction between product discovery on social and purchase completion.
Measuring Social ROI
- Revenue attribution: Track sales from social channels using UTM parameters and platform analytics
- Engagement rate: Likes, comments, shares, and saves relative to followers
- Follower growth: Track growth rate, not just total count
- Click-through rate: Measure traffic driven to your store
- Customer acquisition cost: Total social spend divided by new customers acquired
Ready to grow on social media? Build your social strategy with our marketing team.
