Why Backlinks Still Matter in 2026
Despite Google’s evolving algorithm, backlinks remain one of the strongest ranking signals. Quality links from relevant, authoritative sites tell search engines your store is trustworthy and valuable. Our SEO services include strategic link building that delivers lasting ranking improvements.
Link Building Strategies for Ecommerce
Digital PR
Create newsworthy content — industry surveys, trend reports, product innovations, or charity initiatives. Pitch to relevant journalists and publications. A single feature in a high-authority publication can generate dozens of natural links and significant referral traffic.
Supplier and Partner Links
If you sell branded products, request retailer listings on manufacturer websites. Partner with complementary businesses for cross-promotion. These are natural, relevant links that search engines value highly.
Guest Posting
Contribute expert articles to industry blogs, trade publications, and business websites. Provide genuine value — not thinly veiled promotions. Target publications your customers actually read for both SEO value and referral traffic.
Linkable Assets
Create content people naturally want to link to: comprehensive guides, original research, free tools, infographics, and interactive calculators. Product comparison charts and buying guides earn links from review sites and forums.
Resource Page Link Building
Find industry resource pages that curate useful links for their audience. If your content genuinely fits, suggest its inclusion. This works especially well for educational content, buying guides, and industry statistics pages.
Broken Link Building
Find broken links on relevant websites using tools like Ahrefs or Check My Links. Create content that replaces what the dead link originally pointed to. Notify the site owner and suggest your content as a replacement. High effort but high-quality results.
Internal Linking Strategy
Hub and Spoke Model
Create topic hubs (comprehensive guide pages) that link to related spoke content (detailed subtopic articles). Spokes link back to the hub. This distributes link equity throughout your site and establishes topical authority.
Product-to-Blog Linking
Link from blog posts to relevant products and collections. Link from product descriptions to helpful blog content. This two-way linking helps search engines understand relationships between your content and products.
What to Avoid
- Paid links: Google penalises manipulative link schemes
- Low-quality directories: Spam directories harm more than help
- Irrelevant links: Links from unrelated sites provide minimal value
- Excessive anchor text optimisation: Unnatural anchor text patterns trigger penalties
- Link exchanges: Reciprocal linking at scale looks manipulative
Measuring Link Building Success
Track referring domains growth, domain authority improvement, keyword ranking changes, and organic traffic increases. Quality metrics matter more than quantity — one link from a DR 60+ relevant site beats 100 links from low-quality sources.
Need a link building strategy? Our SEO team earns high-quality backlinks that improve rankings sustainably.
