Understanding Shopify Plus
Shopify Plus is Shopify’s enterprise tier, starting at $2,300/month. It serves high-growth brands with complex requirements. But is the price premium justified? Let us break down exactly what you get and when it makes sense.
Exclusive Shopify Plus Features
Checkout Customisation
The single biggest Plus advantage. Checkout Extensibility lets you add custom UI elements, loyalty point redemption, delivery date pickers, and post-purchase upsells. Standard Shopify gives you zero checkout customisation.
Shopify Functions
Run custom business logic on Shopify’s infrastructure — discount functions, shipping rate calculations, and payment method filtering. Functions replace deprecated Script Editor with a more powerful, performant approach.
B2B Commerce
Native B2B functionality includes company accounts, custom catalogues, net payment terms, quantity rules, and volume pricing. Run DTC and B2B from a single store without third-party apps.
Shopify Flow Automation
Visual workflow builder for automating business processes — tagging high-value customers, flagging fraud, managing inventory alerts, and triggering marketing campaigns. While available on some plans, Plus gets advanced triggers and actions.
Expansion Stores
Plus includes up to 9 expansion stores at no extra cost. Launch region-specific stores, outlet stores, or brand sub-stores without additional Shopify subscriptions. Each store can have its own theme, currency, and language.
Launchpad
Schedule and automate product launches, flash sales, and promotional events. Pre-configure theme changes, pricing updates, and script activations to go live at exactly the right moment.
Enhanced Support and Resources
- Merchant Success Manager: Dedicated account manager for strategic guidance
- Priority support: Faster response times from Shopify’s support team
- Shopify Plus Academy: Exclusive training and educational resources
- Partner ecosystem: Access to Plus-certified agencies and app partners
When Plus Makes Financial Sense
Revenue Threshold
Plus typically makes sense when monthly revenue exceeds $80,000-$100,000. At this level, the lower transaction fees (starting at 2.15% + 30c) and included features offset the higher subscription cost.
Checkout Optimisation ROI
If checkout customisation increases your conversion rate by even 1%, the additional revenue from a $100K+/month store far exceeds the Plus premium. Our CRO team maximises this advantage.
App Consolidation Savings
Plus features replace several paid apps — subscription management, B2B functionality, workflow automation, and advanced analytics. Calculate your current app spend against Plus’s included features.
When Standard Shopify Is Enough
For stores under $50K/month in revenue without B2B needs or checkout customisation requirements, standard Shopify Advanced offers excellent value. Focus your budget on theme development, SEO, and marketing instead.
Unsure which plan is right for you? Get a free consultation from our ecommerce strategists.
